It’s time to party! Flik Flak is celebrating 30 years of teaching kids everywhere to tell the time. Swiss made quality plus clever fun designs equals edutainment. That gets the world’s favorite children’s watch top marks from both little people and grown-ups.

Flik Flak Memories


What we believe in

Flik Flak, the world's favorite children's watch.

Since 1987, Flik Flak has believed that if kids are having a ball fun learning, they’ll hold on to that knowledge. Style, quality, fun and education have always gone hand in hand and are still what makes the Swiss brand tick 30 years down the road. The Flik Flak story creates happy memories generation after generation.

A World of Quality

A month of stringent tests in a dedicated quality control laboratory precedes the birth of a Flik Flak watch for kids. Every single component, from the crown to the strap, has to be 100% safe and ready for the wear and tear of childhood.

Shock-resistant | Swiss made watch | Water-resistant 3bar | Machine washable 40⁰ | No Bisphenol-A



Flik Flak is proud of its Swiss made label – and of its famous parent, the Swatch Group. Born in Biel, Switzerland in 1987 and belonging to the world’s leading watch producer means the brand grew up in a family of unrivalled expertise and experience. Teamed with an intrinsic commitment to making learning fun, this has kept Flik Flak top of the class for performance and popularity.



In the Flik Flak kingdom, learning always rules. That’s why teachers have been directly involved in the development process. Color-coded dials and hands in the shape of brother and sister duo Flik and Flak are examples of edutainment in action. A new free game-style app increases access to gaining and practising time-telling skills. Customizable, non-commercial and available in six languages, this makes learning a walk in the park.


Fun is always an integral part of Flik Flak functionality. Designs are geared to appeal to specific age groups, integrating an appropriate, fun approach to learning along the way. Watches for younger kids tell captivating stories on the dials and straps. For wannabe grown-ups the fun-factor means the ability to create a look that expresses a stylish sense of self.


Flik Flak is celebrating its 30th anniversary with a special watch collection. It wouldn’t be a birthday without presents…

Family Selfie Competition

1. Pick a selfie

with your family

2. Post your photo

on Instagram using the hastag #FlikFlakFamily

Your profile needs to be public

3. For a chance to win great prizes

One lucky family wins an all-inclusive family vacation right at the heart of the Swiss alps!

Every week, the best picture wins the special edition Flik Flak anniversary watch.

Terms & Conditions

Contest Winner

Sara Oshea